Taylor Swift Shares How She Spent Her Eras Tour Money
Taylor Swift shared on The Stephen Colbert Show Dec. 10 that she used her Eras Tour profits on her biggest purchase yet: her music masters.
Karma is a relaxing thought for Taylor Swift.
Because in return for all that she put into her massive, sold-out Eras Tour, she got her biggest wish: owning her masters after years of trying to get the original works in her possession.
"That's how I spent that Eras Tour money," Taylor said on The Stephen Colbert Show Dec. 10. "My fans are why I was able to get my music back."
Taylor who sold over $2 billion in tickets for the Eras Tour, per The New York Times shared the good news in May that she was finally able buy her masters from Shamrock Capital, the company that purchased her masters in 2020 from Scooter Braun’s Ithaca Holdings, which reportedly paid $300 million for her first six albums. The Grammy winner said in a letter on her website at the time that it was beyond her "greatest dream come true.”
"All I’ve ever wanted was the opportunity to work hard enough to one day purchase my masters outright with no strings attached, no partnership, with full autonomy," Taylor wrote. "I will be forever grateful to everyone at Shamrock Capital for being the first people to ever offer this to me."
And achieving her wildest dreams wasn't Taylor's only good karma in 2025. Not only did the Eras Tour allow her to buy her masters, but it also led her to another monumental moment: getting engaged to Travis Kelce in August, two years after their love story began when he publicly announced his disappointment in not meeting her on her Kansas City tour stop in 2023.
“Getting engaged to the love of my life, getting all my music back,” she continued telling host Stephen Colbert, “those were two things that just never could have happened. It wasn't like, 'Oh, it's just a matter of time.' Both those things could have just never arrived in my life. And I’m so grateful for both of those things happening."
Besides, the Eras Tour wasn't just life-changing for Taylor—it was huge for her crew (who got $197 million in bonus checks) and for her fans, too. From the friendship bracelets to the "post-concert amnesia" or "joy blackouts" Taylor mentioned hearing of, the tour made an impact that even she didn't expect.
"We were seeing all this insane demand for the tour, but I just kind of chocked it up to like, I've put out like five albums, I haven't gotten to tour any of them, there's just built up demand," Taylor explained. "I didn't realize it was going to be this until you started hearing about people's experiences at the show."
